Our business credentials
Imagine Advertising (Pty) Ltd opened for business in July 2002.
Chris Casalena
Chris Casalena is the founder member & brings 30 years of advertising experience with him. This he gained in some of the best advertising agencies in South Africa and the UK. His ideas,
creative leadership and fanatical drive for excellence has inspired many of the teams he headed up to create advertising that caused brands to explode in growth. He earned the respect of his
peers by winning over 50 major local and international advertising awards. He believes that to create impactful advertising you need to enjoy people and understand what motivates them - it's key
to creating profitable brands.
Chris forged his career by creating national advertising campaigns for Unilever, Procter & Gamble, Reckitt & Colman, Liptons, Elida Ponds, Mercedes Benz, Honda, Ford, KLM, British Airways and Standard Bank
Chris is crazy about traditional jazz - played pro before getting into advertising (jazz drummer) see one of his favourite clips here (Buddy Rich vs Animal)
Ellen Casalena
Ellen Casalena is co-owner, senior art director, designer and illustrator having gained experience in many award winning advertising and design agencies. Her sunny personality and enthusiasm
mixed with a perfectionistic streak ensures that high standards are maintained.
Chris & Ellen met in the advertising and design industry and celebrate
their 30th anniversary this year.
Strategy & Creative Specialists
Chris is a strategic creative director. He has always worked closely with brand strategists and marketing directors before developing the advertising and creative strategies of ATL & BTL campaigns.
Imagine Advertising use contracted-in specialists which include some of the best local and international talent. These are copywriters, artists, musicians, multi-media, web design &
programmers. They are highly motivated as they run their own businesses, but at the same time have binding contracts with Imagine Advertising, so the service
delivery level is very high.
Brand experience
Automotive
Mercedez Benz, Ford, Honda, Jaguar, Toyota, Dunlop, Continental, Gabriel Shock Absorbers, ADE, Delta, Caltex and Total
Food
Five Roses Tea, Pitco Tips Tea, Enterprise Foods, Dairymaid, Juicy Lucy, Kelloggs, Table Top, Wilson Rowntree, Rondo margarine, Aylesbury
Financial, Insurance and Corporate
Standard Bank, Stannic, Barclays Bank, Anglo American, De Beers, SABC, 3M, Metropolitan Life, Liberty Life, Telkom, Old Mutual, Metropolitan Health, Zestlife Insurance, Pioneer Foods, Bokomo Foods, The Ceres Beverage Company, Cape Independent Newspapers
Wines & Spirits
Dewars Whiskey, Chivas Regal Whiskey, Black & White Whiskey, J&B, Douglas Green Wines, Hardy's Cider, Remy Martin Cognac, Cinzano, Distell Bergkelder Vinotèque Wine Bank, Rickety Bridge Winery, Constantia Uitsig, Distell The Cellar Door Collection, SAB
Fashion & Accessories
Woolworths, Kappa, Smart Centre Retail, Jordan, Lee, Yardley, L'Oreal, Burhose, Cameo, Arwa, Van Den Bergh's, American Swiss, Sterns, Yardley, Clicks Beauty, Wella, Meltz Rewards Club
Government & National
National Road Safety Council, Independent Electoral Committee (I.E.C), Maize Board, Meat Board
Airline & Tourism
KLM Airlines, British Airways, Holiday Inn, Sun Group, Gold Restaurant, La Colombe Restaurant, Juicy Lucy, Rickety Bridge Winery & Restaurant, Basse Provence.
Welfare
Carel Du Toit Trust, Rand Aid for the Aged, Cotlands Aids Baby Sanctuary, Red Cross Children's Hospital
Health & Pharmaceutical
Metropolitan Health, Old Mutual Health, Vital Health Foods, Sister Lilian Remedies, Sally-Ann Creed, Parke-Davis Ponstan, Burgess and Finch, Bach Remedies, Eno’s
FMCG
Unilever (Sunlight), Elida Ponds (Sunsilk), Panasonic, Philips, AEG, Reckitt & Colman, NEC, Kimberley Clark, Seiko, Timex, Pilkinton Glass, PG Glass, Kersaf, Bristol Meyers, Parker Pens, Viro Locks
Retail
Pick n Pay, Ackermans, Woolworths, Clicks, B&J Meltz, Van Den Berg's Furniture, New Clicks
Imagine Advertising's office and studio in Newlands, Cape Town
More marketing for your budget from a small highly creative, experienced & awarded business




