Our business credentials

Imagine Advertising (Pty) Ltd opened for business in July 2002.


Chris Casalena


Chris Casalena is the founder member & brings 30 years of advertising experience with him. This he gained in some of the best advertising agencies in South Africa and the UK. His ideas, creative leadership and fanatical drive for excellence has inspired many of the teams he headed up to create advertising that caused brands to explode in growth. He earned the respect of his peers by winning over 50 major local and international advertising awards. He believes that to create impactful advertising you need to enjoy people and understand what motivates them - it's key to creating profitable brands.

 

Chris forged his career by creating national advertising campaigns for Unilever, Procter & Gamble, Reckitt & Colman, Liptons, Elida Ponds, Mercedes Benz, Honda, Ford, KLM, British Airways and Standard Bank

 

Chris is crazy about traditional jazz - played pro before getting into advertising (jazz drummer) see one of his favourite clips here (Buddy Rich vs Animal)

 

Ellen Casalena


Ellen Casalena is co-owner, senior art director, designer and illustrator having gained experience in many award winning advertising and design agencies. Her sunny personality and enthusiasm mixed with a perfectionistic streak ensures that high standards are maintained. 


Chris & Ellen met in the advertising and design industry and celebrate

their 30th anniversary this year.


Strategy & Creative Specialists

 

Chris is a strategic creative director. He has always worked closely with brand strategists and marketing directors before developing the advertising and creative strategies of ATL & BTL campaigns.


Imagine Advertising use contracted-in specialists which include some of the best local and international talent. These are copywriters, artists, musicians, multi-media, web design & programmers. They are highly motivated as they run their own businesses, but at the same time have binding contracts with Imagine Advertising, so the service

delivery level is very high.

 

Brand experience

Automotive

Mercedez Benz, Ford, Honda, Jaguar, Toyota, Dunlop, Continental, Gabriel Shock Absorbers, ADE, Delta, Caltex and Total

 

Food

Five Roses Tea, Pitco Tips Tea, Enterprise Foods, Dairymaid, Juicy Lucy, Kelloggs, Table Top, Wilson Rowntree, Rondo margarine, Aylesbury

 

Financial, Insurance and Corporate

Standard Bank, Stannic, Barclays Bank, Anglo American, De Beers, SABC, 3M, Metropolitan Life, Liberty Life, Telkom, Old Mutual, Metropolitan Health, Zestlife Insurance, Pioneer Foods, Bokomo Foods, The Ceres Beverage Company, Cape Independent Newspapers

 

Wines & Spirits

Dewars Whiskey, Chivas Regal Whiskey, Black & White Whiskey, J&B, Douglas Green Wines, Hardy's Cider, Remy Martin Cognac, Cinzano, Distell Bergkelder Vinotèque Wine Bank, Rickety Bridge Winery, Constantia Uitsig, Distell The Cellar Door Collection, SAB

 

Fashion & Accessories

Woolworths, Kappa, Smart Centre Retail, Jordan, Lee, Yardley, L'Oreal, Burhose, Cameo, Arwa, Van Den Bergh's, American Swiss, Sterns, Yardley, Clicks Beauty, Wella, Meltz Rewards Club

 

Government & National

National Road Safety Council, Independent Electoral Committee (I.E.C), Maize Board, Meat Board

 

Airline & Tourism

KLM Airlines, British Airways, Holiday Inn, Sun Group, Gold Restaurant, La Colombe Restaurant, Juicy Lucy, Rickety Bridge Winery & Restaurant, Basse Provence.

 

Welfare

Carel Du Toit Trust, Rand Aid for the Aged, Cotlands Aids Baby Sanctuary, Red Cross Children's Hospital

 

Health & Pharmaceutical

Metropolitan Health, Old Mutual Health, Vital Health Foods, Sister Lilian Remedies, Sally-Ann Creed, Parke-Davis Ponstan, Burgess and Finch, Bach Remedies, Eno’s

 

FMCG

Unilever (Sunlight), Elida Ponds (Sunsilk), Panasonic, Philips, AEG, Reckitt & Colman, NEC, Kimberley Clark, Seiko, Timex, Pilkinton Glass, PG Glass, Kersaf, Bristol Meyers, Parker Pens, Viro Locks

 

Retail

Pick n Pay, Ackermans, Woolworths, Clicks, B&J Meltz, Van Den Berg's Furniture, New Clicks

Imagine Advertising's office and studio in Newlands, Cape Town